The FESCO Group: Design Specialist for B2B Salesforce
Sales and Business Development - Brooklyn, NY - Full Time
The FESCO Group (a leading international manufacturer, distributor and e-commerce business for consumer electronic products) has over 3,000 products within 17 nationally recognized brands (like Body Glove, House of Harlow, Car & Driver, Epilady, Perry Ellis, COBY and ChargeWorx).
We are seeking an experienced Design Specialist to directly support our B2B Sales team. This individual will:
Lead the development of innovative retail display solutions that increase brand visibility, shopper engagement, and sales performance across national consumer electronics retail channels
Be responsible for transforming sales strategies, product information, customer data, and business concepts into professional, persuasive, and visually compelling presentations
The ideal candidate:
Combines visual merchandising, shopper marketing, industrial design and retail fixture engineering expertise to create impactful in-store experiences for products such as charging devices, audio equipment, personal care / beauty tools, and other consumer electronics
Combines strong graphic and presentation design skills with an understanding of B2B sales and consumer products. This person should be able to take complex or unstructured information and turn it into a clear, concise story that helps the sales team communicate value and win business
The role requires close collaboration with senior leadership, sales, marketing, product management, retailers, and manufacturing partners to develop displays and presentations that are visually compelling, cost-effective, durable, and compliant with retailer requirements
This is a full-time position, fully on-site at our Brooklyn headquarters’ location
Key Responsibilities
Design permanent and temporary point-of-sale displays, endcaps, kiosks, countertop units, and freestanding display fixtures.
Develop creative concepts that showcase consumer electronics products while reinforcing brand identity.
Produce 2D and 3D renderings, CAD drawings, prototypes, and production specifications
Create display systems optimized for retailer environments and varying store footprints
Ensure displays effectively highlight product features, demonstrations, and interactive experiences
Develop compelling presentations for new business pitches, customer meetings, product introductions, line reviews, annual business reviews, and strategic account presentations
Partner directly with sales executives to understand the objective of each presentation and translate their ideas into a clear and persuasive visual story
Transform product specifications, sales data, market information, pricing, competitive analysis, and other business information into easy-to-understand slides, charts, graphics, and infographics
Develop presentations showcasing the company's consumer product portfolio, product features, competitive advantages, pricing strategies, merchandising programs, and promotional opportunities
Customize sales presentations for individual customers, industries, retailers, distributors, corporate accounts, and other B2B channels
Develop templates and presentation standards that provide the sales organization with a consistent and professional brand image
Create visually compelling product comparison charts, sales performance graphics, market opportunity slides, timelines, organizational charts, and other presentation graphics
Required Qualifications
Bachelor's degree in Industrial Design, Graphic Design, Product Design, Visual Merchandising, Marketing, Architecture, or related field
3-5 years of experience designing retail displays, POP/POS materials, or visual merchandising solutions
2+ years of experience putting presentations together for sales pitches and new business development efforts
Experience within consumer electronics, technology products, or retail merchandising preferred
Strong portfolio demonstrating retail fixture / display design projects and business presentations
Proficient in using AI software as a tool to enhance performance, save time and improve overall quality of work
Proficiency in:
Microsoft PowerPoint, Adobe Creative Suite, SolidWorks, Rhino, SketchUp, or Fusion 360, AutoCAD, KeyShot or other rendering software
Experience working with major retailers a plus (Best Buy, Walmart, Target, Costco, etc.).
Understanding of shopper marketing and retail merchandising principles